Social media refers to digital media and related
technologies that allow users to interact online, share content and create
media content. The latter is also called user generated content. Users are able
to leave ratings and / or comments and recommend the content. Through these
possible actions on specific content, the users can make direct reference and
build social relationships with each other.
Social media is also defined by the term web 2.0. With the
support of interactive applications, emphasizes sharing, editing, and sharing
content.
Difference
To Traditional Mass Media:
Both traditional mass media such as newspapers or television
and SEO Services Lahore Digital Agency a content have a wide reception
range. But unlike traditional media based on the transceiver model, social
media is based on user interaction. The users become part of the medium. Very
successful examples are facebook and twitter.
Uses:
Social networks are not just for private exchange. Social
media is also interesting for companies in a variety of ways. Special attention
should be paid to social media marketing. This is a sub-category of online
marketing in which internet users are actively involved in marketing.
Also, watching social networks such as forums, blogs, communities, etc. Is an important part of business to get a sense of criticism, opinion and current issues. This strategy is called social media monitoring.
Examples
Of Social Media:
The most popular social media platforms are guaranteed
twitter, facebook and google+.
In addition, however, there are numerous other platforms that have specialized mostly on a specific feature.
In addition, however, there are numerous other platforms that have specialized mostly on a specific feature.
there are video portals such as youtube that focus on videos or services like flickr, which take photos of the medium, or local-based networks like foursquare. Likewise, the many existing blogs are an important element of social media.

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